Jon Nyst

Belgian in Kuala Lumpur. Head of Marketing at StoreHub.

I came to KL to visit a friend for a month in 2016 and bought a one-way ticket back. Ten years on: a wife I met here, two kids born here, and the most meaningful work of my life.

I lead marketing at StoreHub, a cloud POS for F&B and retail SMEs across Malaysia, the Philippines, and Thailand. I write before AI on Substack. I built two books and a few frameworks.

This is the plain version. The full thing is a little room you can click around in.